Responsive Web Site
Responsive website to test business idea.
2 weeks | Client Project | Used as MVP test
Cosmetic stores struggle to establish customer loyalty. To address this issue, they can partner with Foret Blanche to provide their customers with loyalty perks and special offers.
This website was a minimum viable product or MVP in order to test the customer's reaction and gauge the feasibility of a full iOS app.
The target users were affluent women over 40 concerned about their skincare. Foret Blanche focused on women who shopped socially, had enough time to enjoy the benefits offered by the membership, and who would appreciate the prestige associated with an exclusive membership.
For this project I worked with a product manager and a front end engineer who implemented my designs into HTML and CSS.
Before designing the website, it was important to understand the user's behavior before they got to the website.
The design Process
To design the website I started with sketches and wireframes while thinking about the appropriate interface.
I then moved onto higher fidelity wireframes which I discussed with the product manager, and reiterated based on his feedback.
The visual design was very important to the product manager. He wanted the website and branding to have an upscale feeling that was simple for users who aren't tech-savvy to complete the form.
In order to promote the brand and give it an upscale mood, I pulled typography from the logo, and complimented it with a sans-serif font that would still be easily legible on an iPhone.
Customers responded well to the responsive website, resulting in a 25% conversion rate.
With the idea validated, it was now time to invest more design and development time into creating a full iOS app.